ODAY is an apparel & lifestyle brand for the modern, modest woman - however she may choose to define it.

Modesty no longer treads quietly. 

Each ODAY collection is made to ignite your inner rebel, your inner artist - that voice that makes you, you. ODAY focuses on bringing together bold style and versatile pieces that are comfortable and sophisticated, moving with ease in a woman's busy life.

ODAY (oh•day) v. to rise, as to a new day